One of our clients is looking for a Brand Partnership Manager. The incumbent should be willing to join the organization immediately.
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Degree in Marketing or Business Administration
Masters Degree is an added advantage
Skills
Good communication skills
Good IT skills
The incumbent should be well groomed and well-spoken,
Experience in the retail industry is a must