Job Description
Build and Protect Brand Equity: Establish Kutsaga as a modern, professional, and innovative leader in the agricultural research sector through consistent brand awareness initiatives.
Drive Digital Transformation: Lead the institution's transition toward digital-first customer engagement by managing modern tools like the WhatsApp chatbot and CRM systems.
Execute Impactful Growth Strategies: Develop and implement comprehensive marketing campaigns that reach beyond traditional borders, specifically targeting market research and diaspora engagement.
Enhance Customer Relationships: Act as the primary driver for customer relationship management, ensuring that both digital and physical interactions (such as events and travel-based engagement) align with Kutsaga's credible and opportunity-driven image
Duties and Responsibilities
Digital Ecosystem Management: Oversee and optimise the Kutsaga WhatsApp chatbot and digital engagement platforms.
Brand Stewardship: Build and maintain brand awareness as an innovative leader in agricultural research.
Campaign Excellence: Plan, execute, and monitor impactful marketing campaigns across multiple channels.
CRM & Engagement: Manage customer relationships and enhance digital interactions with diverse stakeholders.
Market Intelligence: Conduct market research and diaspora engagement strategies to expand our reach.
Event Coordination: Lead the marketing logistics for institutional events and exhibitions.
Qualifications and Experience
Academic Foundation: A Bachelor's degree in Marketing, Digital Marketing, Media and Communications, or a related Business field.
Digital Marketing Expertise: Proven experience in managing digital ecosystems, with a specific focus on WhatsApp chatbot management and automated customer engagement tools.
CRM Proficiency: Practical knowledge of Customer Relationship Management (CRM)
systems to drive digital engagement and track customer interactions.
Strategic Campaigning: A track record of planning and executing impactful marketing campaigns that build brand awareness.
Market Intelligence: Experience in conducting market research and developing targeted strategies, including diaspora engagement.
How to Apply
Interested candidates should send an application letter, a detailed CV, and certified copies of qualifications addressed to hr@kutsaga.co.znot later than the 5th of June 2026.
Clearly indicating in block letters, the position MARKETING OFFICER.
Only shortlisted candidates will be responded to.
Kutsaga Research is committed to diversity
encourage applications from individuals of and equal opportunity. We all backgrounds experiences.
