Marketing and E-Commerce Officer : Bata Shoe Company
Sales & Marketing Jobs
- Expires 12 Mar 2026
- Gweru
- Full Time
Job Description
Applications are invited from suitably qualified and experienced candidates with proper credentials to fill the vacancy of Marketing and E-Commerce Officer that has arisen at The Zimbabwe Bata Shoe Company based in Gweru.
Job Summary:
Directly reporting to the Product/Collection Manager, the candidate will be responsible for driving brand visibility, digital engagement, and online sales for the Company. The role focuses on executing integrated marketing campaigns, managing the company’s E-commerce platforms, and enhancing the digital customer experience to support retail growth.
The incumbent will analyze digital performance, coordinate marketing initiatives across online and physical retail platforms, and implement innovative strategies to strengthen the company’s market presence and customer loyalty.
Duties and Responsibilities
Duties and Responsibilities:
• Develop and implement marketing campaigns to promote footwear and accessories across digital and traditional platforms.
• Manage and maintain the company’s e-commerce platform, ensuring accurate product listings, pricing, and availability.
• Head the planning and execution of the marketing strategies to promote services to online customers.
• Coordinate product launches and promotional campaigns in collaboration with merchandising and retail teams.
• Conduct online business to business transactions.
• Design and implementation of website marketing plans. Track and evaluate website traffic and sales performance, ensuring timely reporting, performance optimization, and alignment with organizational growth objectives.
• Prepare and demonstrate presentations of various marketing strategies
• Ensure compliance with applicable regulatory requirements regarding online transactions.
• Analyze marketing and e-commerce data and produce reports on campaign performance and sales trends.
• Oversee the optimization of paid advertising campaigns using SEO and other digital tools, ensuring efficiency, performance tracking, and continuous improvement.
• Help manage Online marketing presence, including use of social media platforms
• Manage Online inventory and marketing Company’s services.
• Monitor customer feedback on online platforms and work with relevant teams to improve customer experience.
• Liaise with external agencies, designers, and digital service providers when required.
• Contribute to the designing and implementation of the marketing strategy
• Manage digital Marketing
• Conduct market research to identify opportunities for promotion growth.
Qualifications and Experience
• A degree in Marketing, Digital Marketing, E-Commerce, Business Management (2:1 class or better)
• Membership of Marketing bodies will be an added advantage
• Minimum of 3 years hands-on working experience in the FMCG industry.
• Experience with digital marketing tools, analytics platforms, and content management.
• Expert knowledge about various marketing strategies and affiliate marketing
• Acquaintance with online campaign management and SEM and SEO concepts
How to Apply
How to apply:
• Step 1: Click the button below to complete the application form.
• Step 2: If you are interested in the above position, please email your CV and cover letter to recruitment.selection91@gmail.com Indicate the position you are applying for in the subject line on or before 12 March 2026.
