Social Media Specialist
Media, Pr & Communication, Graphic Design Jobs
- ST-ONE Machinery
- Expires 08 Nov 2026
- Harare
- Full Time
Job Description
Responsible for the online promotion of the ST-ONE brand and the three equipment brands—Tongli wide-body mining trucks, SINOTRUK tipper/tractor/light trucks, and Lonking wheel loaders/excavators—across Zimbabwe: content creation, multi-platform management, audience growth and sales lead generation, targeting mining and construction customers (B2B).
Duties and Responsibilities
2.1 Content Creation
Film and edit promotional videos, product posts, and customer case studies for the three brands.
Write English copy and video scripts, and present on camera when required.
Build and manage a media library (equipment, mine sites, vehicle deliveries, service jobs).
2.2 Platform Management
Manage Facebook, TikTok, Instagram, YouTube, and WhatsApp groups/channels.
Maintain a content calendar with consistent posting.
Respond promptly to comments and direct messages.
2.3 Growth and Sales Leads
Track follower growth, engagement rates, and sales inquiries, and hand verified leads to the sales team.
Support online promotion of events such as exhibitions and vehicle deliveries.
Reporting
Produce monthly reports covering content output, follower/account growth, engagement, inquiries, and conversion.
Use the data to refine the content strategy.
Qualifications and Experience
Education & Experience: A diploma or above, preferably in marketing, media, or communications; relevant experience may compensate for academic background. At least 2 years of experience in social media operations or content creation, with experience in automotive, construction machinery, mining, or B2B industries preferred.
Technical Skills: Skilled in shooting and editing on mobile and desktop tools (CapCut / Jianying / Premiere Pro), and able to design posts with Canva. Able to write English copy and scripts independently.
Platform Knowledge: Experienced in managing Facebook, TikTok, Instagram, and YouTube, and familiar with WhatsApp groups/channels. Able to read data from Meta Business Suite and TikTok creator tools.
Portfolio Requirement: A verifiable portfolio (account links, case studies, and data) is required; candidates without a portfolio will not proceed to interview.
Experience in mining, mining client networks, or the construction machinery industry.
Comfortable presenting on camera with strong communication skills.
Experience running Meta or TikTok ad campaigns.
Demonstrable success in follower growth, viral content, or lead conversion.
Basic photography skills (equipment close-ups, mine-site scenes).
Shona or Ndebele language ability.
Chinese language ability (for coordination with the Chinese team).
How to Apply
Send cv to hrzim@stone-zim.com
